Here at Porcella Coffee we make everything by hand. From our custom hand crafted labels to the roasted beans themselves we love the hand made.
Most of, if not all, the coffee roasting companies use a high priced roasting unit where the coffee is out of view and the roaster pushes a button to roast the beans.
We feel it is much more important to hand roast the coffee so the roaster can have an intimate idea of what the beans are doing throughout the whole roast. This creates a much better product for the consumer because the beans are roasted in a way that is harmonious with coffee's instincts.
Most of, if not all, the coffee roasting companies use a high priced roasting unit where the coffee is out of view and the roaster pushes a button to roast the beans.
We feel it is much more important to hand roast the coffee so the roaster can have an intimate idea of what the beans are doing throughout the whole roast. This creates a much better product for the consumer because the beans are roasted in a way that is harmonious with coffee's instincts.