I have been thinking a lot lately about how coffee (for me) is about social sculpture. I like the way coffee makes you feel and how it can change the way you feel. For me, coffee is a positive feeling I get of motivation and mental stimulation. I get more things done when I drink coffee. I have more of a sense of purpose about the day and being productive. I also think coffee can help us talk to each other and that is a big reason I started this business of roasting coffee.
I am interested in the people I meet just as much as the coffee itself. Every order is a chance to relate to each other in a deep and meaningful way. Technology helps bring us together but it can not replace one on one communication. When people order coffee from me I think of it as an artist would and I make and prepare the coffee the same way I make my art - through meticulous attention to detail.
So, when I send coffee out it is just like sending an art piece to a collector, but instead of just enjoying what it looks like, the customer can actually consume it and feel the art go through their body. I am not the first one to think about food in this way. My mentors Joseph Beuys and Rirkrit Tiravanija will help us to understand that conversation and food can bring people together and the real art happens when we converse. To me, there is not much difference between standing in front of a painting and discussing it with someone and interacting over coffee.
I am interested in the people I meet just as much as the coffee itself. Every order is a chance to relate to each other in a deep and meaningful way. Technology helps bring us together but it can not replace one on one communication. When people order coffee from me I think of it as an artist would and I make and prepare the coffee the same way I make my art - through meticulous attention to detail.
So, when I send coffee out it is just like sending an art piece to a collector, but instead of just enjoying what it looks like, the customer can actually consume it and feel the art go through their body. I am not the first one to think about food in this way. My mentors Joseph Beuys and Rirkrit Tiravanija will help us to understand that conversation and food can bring people together and the real art happens when we converse. To me, there is not much difference between standing in front of a painting and discussing it with someone and interacting over coffee.